Re-Flow
Our client success is at the core of what we do.
We align with client goals to provide objective based services
Situation
One PPC forged a strategic partnership with Re-Flow, a prominent SaaS firm in the construction industry. The primary focus was to execute an advertising strategy initially, with subsequent plans for comprehensive marketing initiatives. Re-Flow, operating in the fiercely competitive SaaS sector for construction, possessed an excellent product but struggled with lead generation. Our collaboration aimed to fortify Re-Flow's lead generation capabilities, optimise advertising expenditures, and enhance reporting. Inbound Scaling orchestrated a multi-faceted strategy incorporating LinkedIn Ads, Google Ads, and HubSpot CRM.
Solution:
By synergizing HubSpot with LinkedIn Ads and integrating Google Ads marketplace with offline conversions, we accomplished an impressive 300% surge in leads and a 40% reduction in the cost per conversion on Google Ads. We also established metrics for cost per deal, cost per customer, and revenue by customer.
Our methodology comprised a comprehensive analysis of Re-Flow’s existing marketing landscape, pinpointing areas for enhancement. We tackled lead generation, cost efficiency, and operational optimisation through a blend of advertising platforms and CRM integration.
Inbound Scaling executed a three-pronged strategy:
Advertising Optimisation: – Revamped Google Ads by targeting high-converting keywords, resulting in a 40% reduction in the cost per conversion. – Initiated targeted LinkedIn Ads campaigns at various funnel stages. – Implemented retargeting on LinkedIn and Facebook, leveraging company/account retargeting and matched audiences for completed video views.
CRM Integration and Automation: – Integrated HubSpot CRM to streamline marketing and sales processes. – Developed custom workflows and reports for marketing activities, ad performance, deal tracking, and other crucial metrics. – Implemented custom properties and dashboards for a more detailed data view.
Implementation: Advertising restructuring involved keyword optimisation, ad creation, and targeted campaigns on Google and LinkedIn. CRM integration with HubSpot included setting up workflows, custom properties, and comprehensive reporting structures.
Impact: Results
The collaborative efforts with Re-Flow yielded exceptional results:
– Lead Increase: Achieved a 300% increase in leads through targeted LinkedIn campaigns and optimised Google Ads.
– Cost Efficiency: Reduced the cost per conversion by 40% on Google Ads, enhancing overall advertising ROI.
– Consistent Brand Growth: Delivered month-to-month leads on LinkedIn at various funnel stages, contributing to sustained brand growth.
Challenges and Lessons Learned: Challenges encompassed aligning marketing strategies across platforms and optimising workflows within the HubSpot CRM. Continuous monitoring and iterative adjustments were instrumental in overcoming these challenges.
Additional Achievements: More Conversions: Drove a 65% increase in lead conversions.
Reduced CPA: Achieved a 34% drop in their Google Ads Cost Per Conversion.
Brand Growth: Expanded brand presence across LinkedIn and Google
What our customers say
"I have used Liam's services for a number of years and his expertise as made a significant difference to my business. His knowledge is second to none. Whenever I have an issue or question he responds straight away. I would not hesitate in recommending Liam and his company to anyone."
"Liam did a great job helping us reconfigure HubSpot after our first yr of use. Filling in our knowledge gaps and helping us to get more from the tool. Thanks!"
“We needed a way to show our senior leadership team that marketing was producing results, and that’s hard when your metrics are scattered. OpScaling helped us achieve our goals"
Happy Clients
SITUATION
Steer needed help optimising their CRM and website automation. They aimed to refresh content, expand marketing channels, and increase lead generation.
SOLUTION
OpScaling combined HubSpot CRM with automation to scale marketing operations and launch in new locations, improving lead generation and marketing efficiency.
IMPACT
The collaboration boosted lead generation and lowered operational costs. Updated content and broader marketing channels overcoming challenges in strategy alignment and CRM automation.
SITUATION
OpScaling and Re-Flow collaborated to enhance lead generation and automate advertising, focusing on Google Ads, LinkedIn Ads with CRM integgration for offline tracking.
SOLUTION
OpScaling implemented a strategy combining HubSpot with LinkedIn and Google Ads, leading to a 300% increase in leads and a 40% reduction in Google Ads cost per conversion.
IMPACT
This approach boosted leads, improved cost efficiency in Google Ads, and enhanced brand presence on LinkedIn and Google, overcoming challenges in strategy alignment and CRM optimisation.
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